Jon Elsen, founder and president of Elsen Strategies, has decades of experience in communications and journalism. As a former editor at The New York Times and The New York Post, he understands what messages resonate with the media, the markets, the public and others.
Jon has been a key strategist during national and international crises, litigation, high-profile executive changes and proxy fights – on both offense and defense. He has provided media and crisis-management training; written op-eds, shareholder letters, and employee memos; and taught the fundamentals of good writing to communications professionals.
He has advised executives in many industries, including media; advertising and marketing; financial services — including insurance companies, hedge funds and private equity firms; consumer products; retailing; wine and spirits; restaurants; energy, and healthcare. He has worked with both public and private companies, non-profits, educational institutions and others.
Previously, Jon was an advisor at Kekst and Company and The Abernathy MacGregor Group, and a long-time journalist.
At The Times, Jon served as news editor at NYTimes.com and as the media and marketing editor in the Business Section. At The New York Post, he was a reporter and columnist before being named the business editor, a post he held for five years. Under his leadership, The Post’s business section was recognized by the Society of American Business Editors and Writers as one of the five best large business sections in the country.
He was a writer and editor at Investment Dealer’s Digest, where he was nominated to The Journalist & Financial Reporting blue-chip newsroom, and a reporter at The Hartford Courant, The Record, in Hackensack, N.J., and the Journal Inquirer, in Manchester, Ct.
Jon was also a regular contributor to the Fox News Channel, and has appeared on CNBC, CNN, and the Don Imus show. His work has appeared in Vanity Fair and The New York Times Book Review.
Jon has a B.A. in history from Columbia University, where he was editor in chief of The Columbia Daily Spectator. He is listed in Who’s Who in America, Who’s Who in the World, and Who’s Who in Finance and Business. He lives in Rye, N.Y., with his wife and three children.
Peter Lauria, Senior Adviser
Peter Lauria, a senior adviser to Elsen Strategies, has a proven track record developing multi-media content and communications materials for print, video, digital, social, and mobile platforms.
Peter, founder of Peter Lauria Media Strategies, has a particular expertise in corporate media, technology, business, and finance. He has worked for media and communications organizations of all sizes, including the New York Post, Reuters, BuzzFeed, and Starcom Mediavest Group.
Additionally, he has advised C-suite executives in the media and technology industries in content creation, strategic communications planning, branding and positioning, thought leadership, digital and social media, video, and more.